"Doug: How film and architecture present experience is somehow connected. You could say that walking inside a building is analogous to watching the first scene of a film — it's the obvious entry point. Then going down a hallway is like the transitional sequence. And then you might go into the first room, and there you maybe have the first encounter with the protagonist, et cetera."
"Greg: Totally. How many doors have you walked through today, literally? It's probably a couple dozen. And how many did you experience in a state of narrative attention? In architecture you have to make people understand that you want to communicate with them on that level. In film, on the other hand, the viewer's response is automatically attentive..."